While Shopify’s well-known for its powerful features, there are some hidden gems that can seriously amp up your store’s performance and drive more sales. There are some lesser-known but super effective Shopify features that can give your store a much-needed competitive edge – and some of them are hidden in plain sight!
Here we go…
Multi-Currency Support for Global Reach
Taking your business global opens up a world of possibilities. Use Shopify’s multi-currency support to show prices in your customers’ local currencies, making them feel more comfortable while browsing your site.
Product Tagging for Better Organisation
Efficient product tagging is great for managing inventory and can also boost your Shopify strategies. Tagging products based on customer preferences or compatibility lets you suggest relevant items on product pages. For example, if someone’s checking out a camera, you can tag related accessories like lenses or tripods, upping the chances of upselling these items.
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Abandoned Cart Recovery Automation
Use Shopify’s abandoned cart recovery automation to include upsell offers in follow-up emails. Offering a discount or a bundle deal on items left in the cart can entice customers to complete their purchase and take advantage of the deal.
Embedded Social Proof with Product Reviews
Reviews build trust and can also be a valuable tool for upselling. Showcase positive reviews on product pages to highlight the quality and appeal of add-on items. When potential customers see that others have had great experiences with the upsell products, they’re more likely to buy.
Shopify’s hidden features are a goldmine for e-commerce success, especially when combined with clever upselling strategies. email marketing campaigns or Meta retargeting ads. From customising the checkout process to leveraging multi-currency support, advanced inventory management, and embedded social proof, these features can elevate your store’s performance and boost sales.
Need help taking your Shopify store up a gear? Start digital marketing training with Mind Your Own one-on-one for free.
