The eCommerce space is fiercely competitive, and businesses who grow their customer base and increase profits very rarely do it with luck alone. Strategy is a vital part of the process. The trick is knowing where to begin when there are so many channels to explore.
Whether you’re tackling your strategy alone or working alongside an experienced partner, there’s one place you should definitely start your optimisation process — your own Shopify store.
The Value of Shopify
Shopify, in recent years, has become the standard for even the smallest eCommerce businesses. Whilst its simplicity is paramount to its success, many use Shopify in its most basic form, without taking advantage of its many opportunities and integrations. This creates space for some businesses, with optimised sites, to get ahead.
Its popularity means that many other tech and marketing companies prioritise being Shopify-friendly and easy to use. This is great news for business owners. Shopify has never been easier to link to other marketing tools for excellent performance and the simple streamlining of sales channels.
Mind Your Own offers digital marketing training and support services to eCommerce business owners. Book your first session for free here.
Why is Performance Important?
Customers will always choose to revisit sites that perform well. These are often those that are reliable, predictable, trustworthy, and memorable. Optimising your digital storefront can help you to take advantage of this mentality.
The more streamlined (and properly automated) your processes, the more convenient and reliable the shopping experience will be for customers. This creates a loyal audience who won’t hesitate to recommend your offering and the shopping experience. Using your time to optimise performance can hold a huge long-term value for your business.
3 Tools For Optimising Shopify Performance
To optimise performance on a Shopify site, it’s first important to understand where your businesses strengths and weaknesses are, and lots of this useful data can be gathered from analytics.
GA4 or Shopify Analytics?
GA4, the latest version of Google Analytics is an essential for any business, and its potential far exceeds that of Shopify analytics.
For in-depth insights, flexibility in tracking and the sheer depth of the data available, there are very few tools more valuable to a business than Google Analytics and GA4.
Connecting to GA4 is simple on Shopify. All you’ll need is a Google account (which you may already have from ads or Gmail) and a few minutes to set up the integration. Shopify even has a useful guide to help you get started.
Meta Business Manager and Shopify
Meta Business Manager, that covers both Facebook and Instagram, is an important essential for eCommerce businesses. Luckily, it can be connected directly to Shopify to help streamline processes and optimise performance.
With the connection to Meta, Shopify sellers can use the ‘shop’ features on both Instagram and Facebook to diversify sales channels and maximise potential reach.
Meta Business Manager can be key to marketing efforts and will allow you to sync your shops and manage your storefront so that your Instagram and Facebook ad campaigns are as effective as they can be.
Mailchimp
Mailchimp is an email marketing platform and a core part of many successful eCommerce strategies.
Abandoned cart, re-engagement, and welcome emails are all really valuable ways to optimise your shop’s performance and offer trackable results. Converting a sale that nearly happened (or ideally even reselling to a previous customer) is a much more time and cost effective way to operate an online store.
Mailchimp integration with Shopify allows you to automate much of this process so that your store is operating at its full potential.
Need more help with your optimisation strategy? Book a free consultation with Mind Your Own here.
