Digital Marketing agencies are expensive. There’s no getting around it – but is it justified?
With over 15-years of Digital Marketing Agency experience, we’ve seen it all. One thing we’ve heard business owners say a lot is ‘Your agency is too expensive. I can’t afford to spend that much a month on Digital Marketing.’
A totally justified objection. Why spend that much money if you’re not making it back from your customers and clients?
So exactly why does a Digital Marketing agency cost so much? Let us break it down for you…
Tools and Technology
Effective digital marketing relies on a multitude of tools and software applications, many of which come with a significant price tag. However, most businesses don’t need every single tool available – but clients end up paying for them as part of a Digital Marketing agency’s overheads. At Mind Your Own, we put you in charge of your own Digital Marketing strategy, with full control over what you use and what you spend. This is one of the ways we deliver the same level of expertise, but with a fraction of the price tag.
Expertise and Experience
Speaking of expertise, our team has managed Social Media campaigns for some of the biggest brands in the world, managed social media advertising costs worth hundreds of thousands of pounds and taken start-ups to the number one spot on Google. This is one thing we do have in common with a Digital Marketing agency – expertise and experience. The only difference is our team has been working in marketing for longer than most Digital Marketing agencies have even existed!
Bespoke Strategy
While it’s true that most Digital Marketing agencies will build you a bespoke Digital Marketing strategy, the same can’t be said for Digital Marketing training. We don’t do pre-recorded video content or boring webinars. We meet you face-to-face via video call to understand your business goals and target audience, helping you build the perfect Digital Marketing strategy that you can manage yourself. Most Digital Marketing agency pricing is a set fee – you may be paying for PPC management fees or social media advertising costs that you don’t actually need.
Overheads and Operational Costs
This one’s a big one. The bulk of what you are paying for with a Digital Marketing Agency is their overheads and operational costs. Maybe they’re renting 3 offices, paying 3 wifi bills. Cloud storage for keeping your files and assets might be setting them back £2000 a year. They’re probably paying $3000+ a year for their Adobe suite or £1300 for Canva Pro. These costs are all being passed on to their clients. At Mind Your Own – everything we do falls under your company’s existing overheads. We work on video call and screen share, helping you build and deliver your own Digital Marketing strategy, using systems that your business already has in place.
Continuous Monitoring and Optimisation
This was another reason we left the agency life behind! Monitoring and optimisation. Possibly the most important part of your Digital Marketing strategy – but your agency would rather keep you in the dark about how things are performing, or what they’re doing to improve your campaigns. Mind Your Own is different. We’re not an agency. Our goal is to make you so good at Digital Marketing that you don’t even need us! That’s why we’ll train you to professionally monitor and optimise your own Digital Marketing strategy.
So, is a Digital Marketing Agency worth it?
It’s true, Digital Marketing agencies can play a crucial role in helping businesses succeed online – but Mind Your Own can deliver all the same expertise and experience, with the goal of passing our knowledge on to you. All at a fraction of the cost of a regular agency.
With Mind Your Own:
- You only pay for the tools and technology that YOUR BUSINESS needs.
- You learn from our 15+ years of industry-leading knowledge.
- We build a custom bespoke Digital Marketing strategy for your business.
- Our overheads and operational costs are a fraction of the regular agency, because we’re not a regular agency!
- We teach you how to monitor and optimise your Digital Marketing strategy – cutting out the long term costs of an agency.
With an Agency:
- You pay for every tool and piece of technology – regardless of if your company uses it or not!
- They keep you in the dark and don’t share their Digital Marketing knowledge.
- They build a bespoke Digital Marketing strategy, but don’t teach you how to manage it.
- Their overheads and operational costs are HUGE!
- They don’t tell you how to optimise your own strategy, so you can keep paying them to do it instead.
